Episode 33 - How to Market your Business Like a Pro with Amanda from Sea Salt Marketing.

In this episode of the Build Hatch Podcast, we get a lesson on marketing your business like a pro with Amanda from Sea Salt Marketing.

In this episode we talk about:

  • Amanda grew up in the small coastal town of Point Lonsdale Victoria, and her experience of the fresh air and classic beach-side childhood growing up.

  • During school, Amanda always aspired to work in business and wanted to study a Bachelor of Business Marketing at University.

  • She started her marketing career in a traditional corporate organisation before stepping out on her own starting ‘Sea Salt Marketing’.

  • As her business grew, she found a niche in marketing for builders, and more than half of her clients are in the building and construction industry.

  • Not all of Amanda’s clients are personally active on Social Media, so she spends the extra time required to teach her clients about the world of Instagram and Facebook.

  • Amanda says, social media opens up a whole new channel to meet people in a real and authentic way.

  • The role of digital marketing and how it can be used to nurture existing word of mouth referrals. 

  • Traditional marketing vs digital marketing, including cost per lead.

  • Amanda’s process of ‘gearing-up’ Sea Salt Marketing to share the load of your marketing strategy.

  • It all starts with you knowing about your ideal client and planning a strategy to meet them where they are online.

  • Amanda’s tips for ensuring your marketing dollar is reaching a specific clientele.

  • Amanda’s advice for which social media platform you need to be on. Look for the best option for your business and your target audience.

  • The role of Google in a digital marketing plan.

  • SEO and Google vs social media marketing.

  • How to transform FAQs into Educational marketing using Blogs and Newsletters.

  • The goals of Sea Salt Marketing when working together with builders to promote their business, no matter what their size.

  • Amanda talks about the returns possible when marketing.

  • Amanda’s favourite marketing success story.

  • The importance of showing clients key measurables on their return and marketing spend.

  • Amanda’s checklist for marketing your building business. 

Sit back and enjoy this helpful interview with Amanda from Sea Salt Marketing.


Sea Salt Marketing

Follow @seasaltmarketing on Instagram

Follow @Build Hatch on Instagram

Contact Aaron Kyle

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Credits: Podcast Produced by Pretty Podcasts

Build Hatch Podcast Soundtrack Title: “Ride It Like You Mean It”. Artist Name: Kristian Leo. Written By: Evert Zeevalkink. Published by Soundstripe Productions.