In this episode of the Build Hatch Podcast, we get a lesson on marketing your business like a pro with Amanda from Sea Salt Marketing.
In this episode we talk about:
Amanda grew up in the small coastal town of Point Lonsdale Victoria, and her experience of the fresh air and classic beach-side childhood growing up.
During school, Amanda always aspired to work in business and wanted to study a Bachelor of Business Marketing at University.
She started her marketing career in a traditional corporate organisation before stepping out on her own starting ‘Sea Salt Marketing’.
As her business grew, she found a niche in marketing for builders, and more than half of her clients are in the building and construction industry.
Not all of Amanda’s clients are personally active on Social Media, so she spends the extra time required to teach her clients about the world of Instagram and Facebook.
Amanda says, social media opens up a whole new channel to meet people in a real and authentic way.
The role of digital marketing and how it can be used to nurture existing word of mouth referrals.
Traditional marketing vs digital marketing, including cost per lead.
Amanda’s process of ‘gearing-up’ Sea Salt Marketing to share the load of your marketing strategy.
It all starts with you knowing about your ideal client and planning a strategy to meet them where they are online.
Amanda’s tips for ensuring your marketing dollar is reaching a specific clientele.
Amanda’s advice for which social media platform you need to be on. Look for the best option for your business and your target audience.
The role of Google in a digital marketing plan.
SEO and Google vs social media marketing.
How to transform FAQs into Educational marketing using Blogs and Newsletters.
The goals of Sea Salt Marketing when working together with builders to promote their business, no matter what their size.
Amanda talks about the returns possible when marketing.
Amanda’s favourite marketing success story.
The importance of showing clients key measurables on their return and marketing spend.
Amanda’s checklist for marketing your building business.
Sit back and enjoy this helpful interview with Amanda from Sea Salt Marketing.
Credits: Podcast Produced by Pretty Podcasts
Build Hatch Podcast Soundtrack Title: “Ride It Like You Mean It”. Artist Name: Kristian Leo. Written By: Evert Zeevalkink. Published by Soundstripe Productions.