Episode 28 - Combining traditional business fundamentals with modern renovations with Illan Elberg

In this episode of the Build Hatch Podcast, we had the opportunity to hear from Sales and Marketing Manager for GIA Renovations, Illan Elberg. 

In this episode we talk about: 

  • A typical day for Illan as the Sales and Marketing Manager for GIA Bathrooms & Kitchens. 

  • Illan’s childhood was busy filled with renovations as his father is a builder.  

  • Illan’s father always worked hard. Seeing this constant hard work, his parents encouraged him not to follow the same path.  

  • Following his passion, Illan studied Construction Management at RMIT University. 

  • The background of GIA Bathrooms & Kitchens, which Illan launched halfway through his University degree. 

  • The traditional marketing strategy that Illan put in place at the beginning and how it grew. 

  • Modernising GIA and the value of adding a designer to the GIA team.  

  • The award room, and the recent home extension which won the HIA award. 

  • We explore the showroom and the process in which clients go through during a renovation project.  

  • Illan always jumps at the opportunity to learn, and regularly bounces his ideas off others.  

  • Checking on work-sites is a great way to keep on top of the business.  

  • GIA is a family and has a set of values that teams, and trades need to align with.  

  • The complications that can come with renovations versus new builds.   

  • Marketing and the importance of tracking leads.  

  • The intentional step of creating a pleasant experience for the client while completing a renovation in their home.  

  • Managing quoting and the client’s expectations.  

  • Illan’s definition of success and how his priorities have shifted since starting a family. 

  • The future for GIA Bathrooms & Kitchens. 

Sit back and enjoy this interview with Illan Elberg.  


GIA Bathrooms & Kitchens

Follow @gia_renovations on Instagram

Connect with Illan Elberg on LinkedIn

Follow @Build Hatch on Instagram

Contact Aaron Kyle

Listen on all your favourite Podcast platforms

Credits: Podcast Produced by Pretty Podcasts

Build Hatch Podcast Soundtrack Title: “Ride It Like You Mean It”. Artist Name: Kristian Leo. Written By: Evert Zeevalkink. Published by Soundstripe Productions.